eat beautiful

itsu by you
We’re on a mission to share delicious, healthy, Asian-inspired food with as many people as possible. You can find your favourites in fridges, freezers & on the shelves all over the UK, Europe & beyond.

its'our story
Here’s a true story about how, over two decades, itsu customers created a new and pioneering food place. Thank you to them for their thousands of emails, letters, texts and phone calls along the way.

health[ier] futures
Youth Kitchen invests in nutrition education for children. We fund classes, fresh ingredients, and cooking equipment for students across the U.K. Our vision is for every child to leave school with the nutritional knowledge & practical skills needed to live a healthier life.